Goal: Socialize Sims 3 Pets, drive awareness and conversation.
Cheezburger is hosting a caption contest for Users to make their own LOLs with Sims images.
Services included: A custom site, promoted contest, custom advertisements & content designed specifically to appeal to our users, cross network promotion and social marketing.
Goal: Increase favorability & purchase intent while encouraging continual interaction with the vehicle.
Cheezburger is hosting a series of 6 contests to merge the popularity of Memes with the Yaris (caption contest, photobomb, rhymes with, looks-like, popular Memes).
Goal: Create an original & integrated way to promote the show's core theme.
• 2.5 Million US page views over 60 days
• 750k US views of embedded trailer
• Show exceeded Nielsen ratings guarantees by 20%
Goal: Kraft wanted to offer Users additional personalization to "Liking" a LOL or Meme.
Kraft partnered exclusively with Cheezburger to allow Users to tag the content they love simply by flashing a smile into their webcam and sharing it via Facebook.